Vice President of Product Marketing
About the Company
Top-tier media, entertainment, & broadcasting company
Industry
Entertainment
Type
Subsidiary of a Public Company
Founded
2004
Employees
10,001+
Categories
Business Classifications
About the Role
The Company is seeking a Vice President of Product Marketing to lead the go-to-market and commercialization strategy for its suite of advertising technology and data solutions. This role is pivotal in developing and communicating the value proposition of the company's products to clients and the broader organization. The successful candidate will be a key subject matter expert and product evangelist, with a deep understanding of the technical aspects of the products and the ability to translate that knowledge into compelling marketing materials. Responsibilities include leading a team of product marketers and technical communicators, driving demand for the solutions, and ensuring consistency in how the products are brought to market. The role also involves product positioning, branding, and the development of various collateral to support sales efforts. Applicants for the Vice President of Product Marketing position at the company should have a minimum of 10 years' full-time product marketing experience, preferably in a B2B advertising or media technology environment. Strong leadership skills, excellent communication, and a keen interest in data-driven advertising technology are essential. The role requires a candidate who is highly organized, a self-starter, and can work effectively in a fast-paced, dynamic setting. A background in marketing both managed service and self-service B2B products, as well as experience working with data professionals, is desirable. The ideal candidate will be comfortable with ambiguity, proactive in problem-solving, and eager to learn about new technologies and industry trends.
Hiring Manager Title
Senior Vice President, Sales Enablement
Travel Percent
Less than 10%
Functions
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