Vice President of Media
About the Company
Top-tier media, entertainment, & broadcasting company
Industry
Entertainment
Type
Subsidiary of a Public Company
Founded
2004
Employees
10,001+
Categories
Business Classifications
About the Role
The Company is seeking a Vice President of Media to spearhead the strategy, planning, and placement of all owned, bartered, and paid media across its various brands. This senior leadership role is pivotal in driving the external media recommendations, aligning with brand marketing leads, and ensuring the effective planning and placement of promotional inventory. The successful candidate will be responsible for brand media planning, performance marketing, and scheduling across linear and digital platforms. They will also serve as the primary contact for external media agencies, lead negotiations for all media, and be a key liaison for marketing teams and senior leadership. Applicants for the Vice President of Media position at the company should have a minimum of 15 years' experience in a fast-paced media or strategic planning role, with a proven track record of leading and directing vendor and agency relationships. The role requires a deep understanding of analytics, data, and various marketing channels, including digital, social, mobile, and direct mail. Strong leadership, negotiating skills, and the ability to spot trends and patterns are essential. The candidate must be adept at abstract thinking, possess a nuanced understanding of creative work, and have a strong insight into human behavior. The position is demanding and dynamic, offering the opportunity to be at the forefront of a major media and entertainment company's marketing efforts.
Hiring Manager Title
CMO of CNBC & MSNBC
Travel Percent
Less than 10%
Functions
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